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Editorial Pitching
Real curators · No bots

Get on the playlists that matter

We pitch your release directly to editorial teams across every major platform, the covers people actually scroll.

Editorial Playlists

Covers across every platform

A look at the editorial playlists our artists land on, across Spotify, Apple Music, JioSaavn and more.

How it works

Pitched by people, not bots

1

Submit your release

Upload your track and tell us the story, genre and mood behind it.

2

We pitch curators

We pitch directly to the editorial teams of Spotify, Apple Music, YouTube Music, JioSaavn and Deezer ourselves. No middlemen.

3

You get placed

Land on real editorial playlists and reach brand-new listeners worldwide.

The Guide

How to get your song on editorial playlists

For independent artists, a single editorial placement can be a game-changer, reaching thousands or even millions of listeners and driving long-term streams, followers and audience growth. Here’s how editorial playlists work and how to improve your chances of being selected.

The basics

What editorial playlists are

Editorial playlists are curated by a platform’s in-house music team, not by algorithms or users. They’re built around specific genres, moods, regions, cultures and listening habits, and being featured exposes your music to listeners who may never have discovered it otherwise.

New Music FridayFresh FindsPunjabi 101RapCaviarHot HitsNew Pop PicksDesi Hits
Why it matters

What a placement unlocks

  • Reach new listeners worldwide
  • Increase your streaming numbers
  • Gain followers on streaming platforms
  • Improve algorithmic recommendations
  • Build credibility within the industry
  • Create opportunities for future placements
The Playbook

Six ways to improve your chances

There’s no guaranteed formula, but artists who do these things consistently give editors far more reason to say yes.

1

Submit early

Deliver at least 2-4 weeks before release with accurate metadata and final artwork. Editors need time to review; last-minute submissions get less consideration.

2

Strong artist profile

Editors evaluate more than the song. Use professional photos, an updated bio, verified profiles, consistent branding and an active social presence.

3

Write a real pitch

Skip “this is my best song.” Explain the story, genre, language, mood, target audience and marketing plans, and why listeners will connect with it.

4

Build momentum

Pre-save campaigns, teaser videos, social content, influencer collaborations and engagement all signal demand around your release.

5

Production quality

No campaign offsets poor audio. Professionally mix and master, check loudness, use high-resolution artwork and clean exports.

6

Be consistent

Editors watch artists who show long-term growth. Keep releasing quality music regularly. Every release is another chance to be discovered.

With Upload Nations

We pitch to editors on your behalf

Great music deserves a professional pitch. When you distribute with us, we take your song story, genre, mood and release details and pitch them directly to editorial teams at Spotify, Apple Music, YouTube Music, JioSaavn, Deezer and other major platforms. We don't help you pitch - we pitch for you.

No distributor or service can guarantee placement, but our goal is to help you present your music in the most compelling way possible. The earlier you submit, the more time we have to optimize.

Common mistakes

What to avoid

  • Submitting music too late
  • Incomplete artist profiles
  • Weak or generic pitches
  • Poor audio quality
  • Inaccurate metadata
  • Lack of promotional support
  • Unrealistic expectations
Good to know

Honest answers about placement

No. Editorial decisions are made exclusively by each platform's editorial team. No distributor, marketing company or third party can guarantee placement, be cautious of anyone who claims otherwise. Professional pitching improves the quality of your submission, but the final decision always belongs to the platform.

At least 2-4 weeks before release day, with complete metadata and finalized artwork. Earlier submissions give editors enough time to review and give us more time to prepare strong pitching materials.

Maybe, but consistency usually matters more. Editors frequently monitor artists who show steady, long-term growth, so keep releasing quality music and building your audience over time.

We pitch your release directly to editorial teams at Spotify, Apple Music, YouTube Music, JioSaavn, Deezer and more. We review your metadata, prepare the pitch, and submit it on your behalf. You focus on the music, we handle the outreach.

Proven Results

Placements that drive real discovery

1,200+
Tracks placed last year
All
Major platforms covered
100%
Real editorial pitching

Ready for the spotlight?

Submit your next release and let us pitch it to the playlists that move careers.