Caller Ring Back Tunes (CRBT) remain a widely used discovery channel in India, especially outside major metro streaming audiences, and they're a simple, low-effort add to any release.
How it works
Once your release is live through Upload Nations, our team can activate it as a caller tune across Jio, Airtel, Vi and BSNL, letting fans set a clip of your song as what callers hear before you pick up.
Why it still matters
Caller tunes reach audiences in tier 2 and tier 3 cities and older demographics who may not be primary streaming users, extending your reach well beyond playlist algorithms.
What to submit
Choose a 20–30 second hook, usually the chorus or most recognizable part of the track, since that's the clip callers will actually hear.
It's a small addition to your release checklist, but for Indian independent artists, it's a discovery channel that's easy to overlook and still very much active.